Finance for Startups
About
With more than a decade of public accounting experience at PricewaterhouseCoopers — including working with companies through the IPO process — Felicia has built a team of reliable and highly competent accountants to help you with your monthly bookkeeping tasks and beyond.
Connect on LinkedInClient Results
A B2B lead generation company was growing revenue but losing money on every deal and couldn't see why. We rebuilt their unit economics deal by deal — surfacing which clients and channels actually made money — and cut the costs that didn't. Within a year, the company went from unprofitable to sustainably in the black, with the numbers to prove it.
Every month, our client waited weeks for financials that still needed fixing — so decisions were made on stale, unreliable numbers. We implemented a disciplined monthly close process and recruited and trained an entire offshore accounting team to run it. Today their books close on time, every month, at a fraction of the cost of a comparable onshore team.
We've partnered with a fast-growing SaaS company since its earliest days — building its reporting foundation before the first dollar of revenue and scaling it through rounds of funding and rapid growth. Today the company stands at $100M ARR, with investor-ready financials and board reporting it can trust at every step.
What We Do
A keen eye on your business. Strategic finance leadership to help you grow with clarity and confidence — without the full-time hire.
A disciplined monthly close, accurate financials, and processes that hold up as you scale — including building offshore accounting teams.
Reporting that arrives on time and tells the truth about your business — from board decks to investor-ready financials.
A clean set of books, on a timely basis, is the key to the success of every company — so having the right accountant matters.
Free Consultation
Every engagement starts with a free, no-pressure conversation. Tell us where your finance function is today — we'll tell you honestly what it needs to get where you're going, and whether we're the right team to take you there.
Start the conversationGet In Touch
Let's get connected. On days that we are not available, we might be out hiking — or really busy serving our other clients. If you have a quick question, drop us an email.
felicia@getcounting.co